setting up the business side to yoga teaching

once I finished my yoga teacher training I was ready to go out there and do my thing but there were a few things  I needed to set up first. thankfully in my 200 hour course with ashtak yoga school we covered a lot of the business side but I thought I’d write this post with all the specific things I did and used. I’m not saying you have to do or use all these things but it may be a good guide if you’re not sure where to start.

joining a yoga affiliation:
I will most likely do a whole post about reasons why or why not to join a yoga affiliation but for the sake of this post in my first year I signed up with yoga alliance professionals (the uk body). I did this because I thought you HAD to join to be able to teach and that yoga alliance was the ONLY affiliation out there but this is not the case. the membership for a year cost £84 however I just checked their website and it has seems to have gone up to £120. the most beneficial thing I got out of this membership was that it included your insurance to teach. it also allows you to use their logos saying that you are a registered teacher on your website, business cards, email signatures etc but other than that it was the only real thing I got out of it.

I still had 8 months on my membership when I was moving back to australia so I asked if it could be transferred to yoga alliance australia but it couldn’t because they have nothing to do with each other and are separate businesses. I looked into another body yoga australia also and I found that both of these affiliations were even more costly than the uk and neither of them included your insurance so I didn’t bother but just organised my insurance separately.

greener living | yoga alliance membership

insurance:
if you’re teaching in the west you will most definitely need insurance. every place you teach at will ask for this. a lot of insurance companies offer insurance for yoga teachers so you can shop around. you need to make sure you’ve got the right amount of cover for professional indemnity and public & products liability. the insurance provided by yoga alliance professionals limit of indemnity was £6,000,000 and the public & products liability was £30,000. when I moved to australia a fellow yoga teacher told me that you need at least $1,000,000 professional indemnity and $10,000,000 public & products liability. I went with bizcover which cost me $237.75 for a year.

greener living | insurancefirst aid:
most places will require you to have first aid training. it’s also just a great thing to know anyway. when I moved to london I found out that even though I had my first aid training in australia with st john’s it wasn’t valid in the uk. I checked out uk st john’s and my heart stopped seeing the cost was double that (£216) of doing it in australia ($170). my friend told me that you could usually find a groupon for a first aid course and I found one for £35 which was totally legit with the first aid training organisation. in the uk having emergency first aid at work training is enough while in australia you’ll need to do a cpr refresher each year.

website:
a website is great thing to have so people can find out more about you, your teaching style, experience, where you teach, and how to get in contact with you. there’s a lot of website design templates out there that you can do yourself and I decided to go with wordpress. I found it pretty straightforward and very user friendly. they have a lot of free templates to choose from. setting up my website took me a good couple of days in my pyjamas but it was super satisfying once it was done.

I didn’t want my website to have .wordpress.com after it so for the domain name and web hosting I went with crazy domains. I’m pretty much a rookie when it comes to this stuff so I didn’t shop around so I’d recommend checking out other places too. initially the domain and web hosting came to $170 and to renew my domain costs me around $30/year and web hosting $42/year (but this is discounted as I paid for 10 years upfront).

greener living | website

social media:
ah social. so much time can be spent on this but it is important. I actually had employers comment on my social media following in interviews as a drawcard for them to bring in new customers who follow you. there’s plenty of social media sites out there but the big ones I use are instagram, followed by a facebook business page. in the uk a lot of people use twitter too but I found in australia no many people use it.

business cards:
if students like you they’ll usually ask where else you teach so to redirect them to my website I made up some business cards where I used moo designs. it’s a really easy website to use and design your cards. it cost me $16.95 for 100 cards. also, have you ever looked at how much wasted space there is on a business card? I went for their minicards which are 70mm x 28mm. besides you saving half the amount of paper it’s also adorable and always a talking point when you give it to people. eco conscious all the way.

greener living | business card

online booking system:
I also got asked a lot about teaching private sessions and would find it an effort to try and find a time that worked for both the student and myself so I use the program 10to8 which is free appointment scheduling software. you can block out the times you’re unavailable and clients can book themselves an appointment. you can have different types of services listing the description, duration, and price so I have one for corporate and private sessions. it also sends the client a reminder the day before their appointment.

email signature:
I’m all about tidy professional looking emails so I made a free html email with htmlsig.com. you can add your logo and links to all your social for that little extra somethin’ somethin’.

greener living | email signature

resume:
you will get asked for your experience so my resume is something that I keep adding to each time I teach at a new place. I also found using linkedin is very helpful for when I can’t attach my resume so I can just send a link to a summary of my experience instead. my resume has a yoga photo as my header with my contact information underneath. I follow on with a brief summary of my teaching style and then list my experience. I break my experience down into types of places I’ve taught like studios, gyms, corporate classes, community classes etc. at the end I list my certifications.

greener living | cv

accounting:
as I knew that I would be teaching yoga full-time I wanted an easy way to generate invoices and keep track of cash flow in and out so I use xero. it’s $50 a month and you can trial it for free for 30 days. you can link your bank accounts so easy to match up income and expenses. you can set auto reminder emails with a link to your invoice if they’re overdue. and then there’s all the fun spreadsheets you can generate for tax time.

document checklist:
I have a folder on my computer with the following documents which get requested by employers. I recommend having this easily available for you to send through so you don’t have to scrounge around your emails or files. if you don’t have a scanner for your hard copy documents download the free app scannable on your phone. it scans the image and you can save it as either a image or pdf and email it. so handy for receipts for expenses too.
↠  insurance cover letter and policy
↠ resume/cv (pdf copy to send, word copy to edit as you gain experience
↠ cover letter template
↠ references
↠ first aid certificate
↠ headshot
↠ blue card and/or police check
↠ yoga membership
↠ yoga certificate

hopefully this helps you get your business side all set up so you can go forth and teach yoga to the world. namaste ♡

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